Vanity Call Signs FAQ : Who is eligible to select a Vanity station call sign?
Any individual Amateur or Club station which has already been issued a call sign may obtain a call sign of choice subject to certain restrictions. RACES and military recreation stations are not eligible for a vanity call sign. A Vanity call sign can only be obtained in exchange for an existing call. Licensees cannot get a Vanity call sign as their first call sign. Individual and club Vanity call signs may only contain a format equal to - or lower than - that of the Amateur or Club trustee making the request. See Group call signs.